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Resume

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Experience

Nov 2023 - Present

Sr. UX/UI Designer

Mitr Phol Group, Bangkok, Thailand

• Led end-to-end UX/UI design for enterprise-scale, data-heavy platforms supporting large-scale field operations.
• Translated complex workflows and AI-driven insights (e.g., satellite data and predictive models) into intuitive, actionable user experiences.
• Drove user onboarding at scale, contributing to adoption across 1,100+ users (OneAgri Pro) and 13,000+ users (OneAgri X).
• Led post-launch evaluation using NPS and adoption models (e.g., UTAUT), identifying usability gaps and driving iterative improvements that resulted in an overall NPS of +53.88 and up to +66 for high-value features (e.g., NDVI insights).
• Identified usability gaps (e.g., low perceived ease of use) and optimized interaction design to improve usability, system reliability, and user confidence.
• Collaborated cross-functionally with product managers and engineers to align UX decisions with business goals and ensure high-quality delivery.
• Mentored a junior UX/UI designer through weekly design critiques, design reviews, and ongoing project guidance to improve design quality and ensure consistent UX standards.
• Established scalable design patterns and contributed to a consistent cross-platform design system.
• Awarded First Runner-Up, Mitr Phol Innovation Awards 2025, recognizing the product's innovation, usability, and business impact.​

Sep 2015 - Present

Sr. Web & Graphic Designer (UX/UI Designer)

DETEKT Design, Bangkok, Thailand

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• Research to understand the target audience and user journey of the website.
• Design responsive websites for client based on the research by creating sitemap, wireframe, wireflow and prototype.
• Coordinate with developer team to turn design into the full functional website.
• Conduct A/B testing, track and analyze user behavior to enhance user experience (Using tools to check heatmap, clicks, etc.)
• Take care and maintain company website (using Wordpress CMS systems)
• Prepare graphics for company’s marketing purpose (email blast, social media images, posters, etc.)
• Design branding identity and logo for client’s products.

Feb - Aug 2015

Graphic Designer

X2 Group, Bangkok, Thailand

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• Design responsive websites and work closely with web developer. 

• Prepare graphics for company websites and social media.

March - Nov 2014

Design Freelancer

Handpick, Inc. San Francisco, CA, USA

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• Design email templates to send to subscribers of Handpick mobile Application.
• Design Facebook ads.

• Prepare images to be used on mobile application named Handpick.
• Design business card for company members.

Aug - Dec 2012

Part-time Webpage Editor

City College of San Francisco, CA, USA

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• Update department website using content management system.

• Create handouts for CMS users.

• Hold a workshop to help CMS users understand how the software works.

Apr 2008 - May 2010

Associate Apprication Engineer

Fujitsu System & Business,

Bangkok, Thailand

• Software tester for website and ATM software

Education

Jan 2011 - May 2013

City College of San Francisco

• Certificate of Web Design and Graphics

• Certificate of Web Design with Dreamweaver

San Francisco, CA, USA

Jun 2004 - Apr 2008

• Bachelor of Computer Sciences

Srinakarinwirot University

Bangkok, Thailand

License & Certifications

Google

Coursera

  • Foundations of User Experience (UX) Design

  • Start the UX Design Process: Empathize Define, and Ideate

  • Build Wireframes andLow-Fidelity Prototypes

  • Conduct UX Research and Test Early Concepts

  • Create High-Fidelity Designs and Prototypes in Figma

  • Build Dynamic User Interfaces (UI) for Websites

  • Design a User Experience for Social Good & Prepare for Jobs

  • Accelerate Your Job Search with AI

Skills

Professional skillset

Product & UX Strategy

User Research & Behavioral Analysis

Mobile-First & Responsive Design

Information Architecture & Interaction Design

Prototyping (Figma)

Usability Testing & Iteration

Data-Driven Design, Experimentation (A/B Testing), and Product Metrics (NPS)

AI-Assisted UX Design

Cross-functional Collaboration

Languages

Thai (native)

English (proficient)

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